About Njoya

Njoya was born on 10th February 1977, in London, Islington. He attended Highbury Quadrant Primary School and Aveling Park Secondary.

Throughout his school life, he was a well-rounded student, excelling in both academia and sports. He resumed athletics in later life where he displayed an immense talent for the 110m hurdles.

As a boy, he travelled with his family around Africa, Europe and the Caribbean. Consequently, after completing his A' levels he embarked on a solo trip as a youth counsellor for Camp America where he worked with children from under privileged communities. His thirst for travel continued as he grew older, and he began exploring the world with friends and by himself.

From an early age, he had a keen interest in creating his own wealth, even waking on cold mornings to do his paper rounds because he didn't want to accept pocket money. So it came as no surprise that he opted to do a combined degree in Business and Marketing at Middlesex University.

After finishing university, he did odd jobs in marketing and tele-sales, before settling down to work in Internet marketing. During this time, he took a break from work to travel to Ghana with Voluntary Services Organisation (VSO) for two months and extended his stay for an extra three months, to research experience, and travel through more of West Africa.

Upon returning, he became more focused and decisive about his life's goals. His travels gave him an in-depth knowledge and understanding about his heritage. Including how an African name tells the person's past, present and future. He therefore sought to change his birth name, which he felt didn't reflect his own story. He intensified his search to find a name that reflected his formidable spirit. He found NJOYA DIAWARA 'MAN OF STRENGTH'.

While in West Africa, he sent detailed accounts of his travels to friends and family, who waited in anticipation to hear what adventures he undertook. His engaging writing style had his friends both laughing and crying with him. Upon his return he worked hard to transform his emails to a novel entitled; 'WAKE UP AND SMELL THE FUFU'.

He was extremely focused; self motivated and had high expectations of himself and those around him. His aspirations were accompanied by a prolific work rate and organisational ability to achieve his goals. For as well as excelling in his chosen field, writing a book, he mastered salsa, and was planning to become a mentor for children of African descent. In the distant future, he set himself a goal of owning his own business.

Njoya - A true shining light!                                                                  Back to top